Conference: “Get Mobile”

TheoOur latest conference, called “Get Mobile” covered the whole mobile marketing spectrum. Not only did we have five speakers this time and a panel discussion, but the conference also included a Company App Expo and introduced the apps we developed as part of our DICE projects for some DCU clubs and societies.

I liked Dr. Theo Lynn’s opening remarks, stressing the importance and potential of mobile marketing. Not music video this time, but very informative nevertheless.

PucaThe first speaker, Dominic Muldoon from Pùca, told us more about the importance of doing mobile marketing, than the strategies and campaigns itself. He believes that “mobile is the glue holding human experiences together”. And he made a good point: if you forget your wallet at home, most of us would probably just ask their friends for some money, but if you realize you left your phone at home, almost everyone would go back, right?

There is not much to be told about the speech of Nokia’s representative Eoin Cruise.Nokia Being Head of Sales and Marketing I am sure he could have told us more interesting things than showing us really old Nokia mobile phones (from the time where Nokia was very popular) and then in contrast the new Nokia Lumia. He showed us a video, explaining the new phone in detail, but I didn’t learn what a Head of Sales and Marketing has to do when the company changes the smartphone offering entirely within 12 months. Apart from promoting the phone to DCU students…

MicrosoftThe following speaker, Patrick Ward from Microsoft, did practically the same. Above all, he promoted Windows 8 and Windows Phone 8. But it was more interesting, because I actually work with Windows 7, so I could compare it and clearly see the difference, how social networks changed our perception in a way that now, the centre of the screen is called “people”, an app managing our social network accounts.

PayPal’s Vice President Louise Phelan was my favourite part of the conference. Her speech included trends and data on mobile shoppers and information paypallogo

on the changing face of retail as well as mobile payments to drive sales. I did not only hear of “Cyber Monday” for the first time, learned that 80 % of shopping in the US happens on smartphones but also asked myself if I would notice if people beside me in a store do “showrooming”: looking at the product and actually right at that moment

paypal buying the product online. Highlighting the success of PayPal she gave us a lot of examples and ideas of how companies use PayPal either via app or browser, from virtual shopping in the subway, a cloud wallet (vouchers in the cloud) and ordering and paying for your take away coffee in before. So I was not surprised at all that amount of payments made via PayPal was 10 billion US-Dollars in 2012.

appsThe panel discussion that followed reminded me a lot of the last panel discussion. Eric Weaver, presenter, asked some interesting questions, but the main message of Joe Drumgoole, James Howell, Michael Barr, Conor Winders and Sylvie McDermott was the same as last time: Try everything, make something and release it, even if you don’t succeed – Adversity is the school of wisdom. However I realized that the focus companies should have now are security, mobile payment and local and relevant apps.

The last speaker, Johnny Walker, was totally different, because he talked about his project of mobile medicine treatment. He is the founder of “Global Diagnostics”, a leading international provider of diagnostic imaging services and radiology services through stand alone clinics. Their business is linking patients with diagnostic specialists around the globe.

GlobalDiagnosticsA first mobile US unit was their first humble, simple start and bit by bit they became an international leader in their branch of trade. He showed us the importance of being mobile, how crucial this can be for patients in the Australian outback, where the only solution in the dilemma used to be “if in doubt fly it out”!

Johnny Walker – Global Diagnostics

I admired his passion, he did not come to the Helix to sell us his product, but he also told us touching and hilarious stories of his journeys. He was a great example for what we have been told a lot during the last conferences: you should do something you like. Johnny did a fantastic job because of his real enthusiasm for what he was doing.

Through this conference I gained insight in the recent developments concerning mobile marketing, which dealt with a lot of topics I never considered important for me personally before owning no smartphone. So I would say the conference accomplished its mission of giving me an overview of the latest marketing strategies and ideas of what is yet to come.

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